Integrated Digital Marketing
Search Engine Optimization
On-Site SEO (image compression, site speed improvements, etc), Off-Site SEO (backlink collection, etc), Technical SEO (schema, rich snippets, site audits, etc) and Local SEO (listings management, Google Maps optimization, etc)
Pay-Per-Click
Google Ads (Search), Google Ads (Display), Google Shopping Ads, LinkedIn Ads, Microsoft Ads, Meta Ads (Facebook and Instagram), Reddit Ads, TikTok Ads, Spotify Ads, Pinterest Ads, Amazon Ads, Retargeting
Social Media Management
Brand messaging, content calendar creation, promotion management, social proof generation, review collection and control across dozens of social channels
Artificial Intelligence Optimization
AI Overview keyphrase focus, high density brand mention channel distribution) to raise site content visibility to AI synopsis and LLM technology
Email Marketing
Messaging, segmentation, automation, open rate Optimization, subscription optimization, and performing drip campaigns to retain users over time and extend lifetime value
Data Analysis
User Experience
User Testing, A/B Testing, Engagement Rate Optimization to collect data to support site optimization in line with user expectations
Conversion Rate Optimization
Demographics/Audience split testing, behavior analysis, heatmap and movement readings to zero in on areas to improve based on user feedback and data
Sentiment Analysis
Passive listening signals, collecting brand mentions and evaluating overall user intent
Data Reporting and Visualization
Building custom dashboards and reports using Business Intelligence tools (Power BI, Google Analytics, Looker Studio, Tableau, etc) and providing interpretation and strategy for next steps backed by data
Operations
Cross-functional Team Leadership
Setting realistic team goals on deliverables, and performing cross-departmental task management and communication on a regular basis with stakeholders, team members, external vendors, and executive leadership or clients
Project Management
Guiding task creation and completion through all the stages of project development, from inception to final handoff using Agile or Waterfall methodologies. Applying critical prioritization models to ensure on time project delivery (according to urgency, resource availability, asset quality, external team timelines, stakeholder approval, QA, etc)
Workflow
Optimization and Automation
Building workflows from scratch, or improving already established workflows by identifying areas to improve and implementing process updates accordingly. Utilizing new and improved software solutions to replace outdated technology (including AI)
Resource Management
Allocating tasks fairly and appropriately across team members to maintain the balance of deliverable completion and team availability
Budgeting and Forecasting
Tracking hours to project budgets and ensuring regular and predictable pacing without high burndown. Keeping story points within estimates to maintain the timeline
“Quinn is motivated, results-focused, and efficiency-minded. Bringing an in-depth knowledge of complex systems, developer language, agency operations, and full-circle marketing strategies, Quinn has the innate ability to step in and lead wherever challenges arise”
— Catherine Woodcock, Synapse Marketing Solutions
Certifications
Career Essentials in Data Analysis
Microsoft and LinkedIn
Digital Marketing Certified
HubSpot Academy
Google Analytics Certified
Google Skillshop