Relevant Experience
Integrated Growth Specialist: Kentfield, CA
- Develop and deliver data-driven test ideas and personalization campaigns to optimize site traffic and conversion rates using foundations in human behavior research and strategic integrated marketing
- Build experiments in programs like Convert, Optimizely, PostHog, and UserTesting.com and monitor for the duration of test cycles
- Analyze and present strategic findings to all levels in an organization, including executive stakeholders
- Collaborate cross-functionally with internal team members and external client teams to ensure alignment of strategies, project goals and timeline deliverables, achieve results while expanding services
- Lead client relationships and manage 5-7 clients simultaneously, across industries and with high-visibility clients
- Manage testing projects and marketing campaigns tasks and resourcing using Jira, applying automated workflows and building out utilization dashboards to optimize delivery efficiency
- Build and optimize paid search, display, and social campaigns across Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, and MNTN
- Generate analytics dashboards to succinctly convey campaign and testing results to stakeholders using Looker Studio
Web Marketing Manager: Redmond, WA
- Managed Microsoft sites across D2C and B2B SaaS products and solutions, including: Microsoft Fabric, Copilot Studio, Power BI, Power Platform, and Dynamics 365
- Spearheaded user research initiatives for Microsoft Fabric, implementing A/B testing and user testing that refined the customer journey
- Formulated SEO content strategy and recommended tactics to attract new users to Microsoft sites
- Directed the competitive intelligence program, delivering cross-competitor meta-analyses and comparative benchmark data
- Drove website optimization by analyzing user experience data from Comscore, directly influencing web strategy
- Orchestrated complex cross-team collaboration and project management across internal departments, stakeholders, and external vendors for both site optimizations and large-scale migration
- Developed omnichannel marketing strategies to drive project plans for site updates based on user study research, A/B testing, and competitive meta-analyses
World Pay/ Fidelity Information Services
Project Management Manager, Senior: Cincinnati, OH
- Acted as traffic controller for resourcing and task management for fully integrated marketing programs from basic to complex for an international payments system processor
- Coordinated with both stakeholders and delivery team on project specifications, scopes, and expectations
- Collaborated cross-functionally with a support team of copywriters, designers, and videographers throughout the asset creation and deliverable process
- Created detailed schedules, task descriptions, and timelines for all stages of projects
- Monitored team workloads, capacity, and resource planning to ensure task balance and workflow stability
- Increased on-time completion rates using advanced Jira automation and tenacious project management style
- Generated detailed visual dashboards using regular expressions and JQL for project data collection and provided resourcing and task allocation reporting using Jira
Lundy Law
Marketing Director: Philadelphia, PA
- Led the marketing team with a distinct focus on teaching, growing marketing skills, and cross-departmental team building and communication
- Managed projects and marketing campaigns from onset to completion across teams
- Implemented complex cross-systems CRM workflow automation using Zapier, Google Ads, Salesforce, and CallRail that achieved complete and verified accuracy in real-time campaign attribution dashboards
- Synthesized weekly campaign performance reports across diverse channels, uncovering key trends to optimize in Google Ads
- Constructed and launched long-term omnichannel digital marketing strategy alongside traditional marketing techniques, including SEO, PPC, email, social media, and OOH advertising, achieving a surge in website traffic across all campaigns
- Cultivated Google Ads and Local Services Ads campaigns with significant monthly ad spend that improved contact form conversions
- Forged strategic partnerships with local businesses to co-host events and cross-promote services, boosting brand visibility
Synapse Marketing Solutions
Director of Operations: Lancaster, PA
- Led the Operations, Strategy, and Development teams with over 30 team members; optimized resources across teams, and guided regular training and growth opportunities
- Facilitated cross-team collaboration across external and internal teams on campaign scheduling and task management
- Ensured quality of work as the final product holder before client review
- Consolidated project management, finance, and CRM systems into an integrated software system using Accelo, which cut operations costs
- Pioneered data-driven omnichannel digital marketing strategies using SEO, PPC, and CRO, boosting client revenue
- Designed advanced data visualization marketing and operations dashboards to present complex information in a clear, intuitive manner, enabling leadership to easily interpret and act upon insights
- Built, evaluated, and delivered regular progress reports to stakeholders and clients using Looker Studio and Power BI, and ensured transparency and maximum campaign value at final handoff
- Standardized company procedures and streamlined workflow using automated triggers with Monday.com, increasing efficiency KPIs agency-wide across teams
Schweb Design, LLC
Digital Marketing Director: Leola, PA
- Led the Marketing department and collaborated in cross-functional team leadership and project management to reach impactful and effective solutions for clients
- Revamped project management workflow by migrating from Asana to Jira, establishing a centralized tasks system, and refining task management protocols that slashed rework and improved on-time delivery rate
- Nurtured 17 simultaneous client relationships while maintaining high satisfaction and rapport, and generated campaign dashboards while providing regular reporting for data transparency
- Built in-depth omnichannel strategies that drove traffic to client sites by leveraging SEO and PPC, along with using competitive analysis and CRO techniques to initiate site updates, increasing client site conversions
- Instituted user testing strategy and outlined testing objectives, participant criteria, tasks, and success metrics.
- Analyzed user testing data and synthesized findings into actionable insights and recommendations
- Steered a comprehensive reputation management initiativ leading to a demonstrable improvement in brand perception among target customer segments over social listening channels
- Created inbound marketing content and conducted social media cross-promotion for SMB clients that significantly increased monthly organic website users
“What stands out most about Quinn is her proactive mindset: she constantly goes above and beyond, eagerly volunteering to spearhead new projects, explore unfamiliar territory, and expand her skillset. She has deep knowledge across a broad spectrum of marketing areas, and she uses that expertise to confidently tackle any challenge and share ideas with the team.”
— Kirstie Jeffries, Microsoft
Volunteering
Director
- Serving on the board of directors to ensure that the peacekeepers of the world continue their integral work in bringing us together to engage in rational, constructive, and compassionate communication
- Providing inbound marketing strategy with a focus on rapid growth for omnichannel distribution
- Building dashboard systems utilizing Tableau, visualizing KPIs for marketing campaigns and enabling real-time performance monitoring
- Conducting landscape and competitive analyses to isolate areas to improve and provide a tactical edge in content creation, event planning, and program management
President
- Seeking and cultivating partnerships with charitable organizations whose missions align with the values of Nurturely Marketing
- Developing omni-channel marketing strategies that enhance and expand organizational reach for maximum positive impact
- Compiling and presenting campaign performance data across CRM and business intelligence interfaces to build evidence-based reports
- Executing Google Ads, Meta Ads, and Local Services Ads campaigns across organizations
- Performing user testing, A/B testing, and user behavior analysis to generate detailed recommendations and reporting
- Designing and building custom data dashboards utilizing tools such as Power BI, Looker Studio, and Tableau, tailored to specific business objectives and KPIs
- Performing site performance and technical SEO audits to provide feedback on, and implement, optimization opportunities to enhance website traffic, conversion rate optimization, and audience engagement
Education
Millersville University
Bachelor of Arts, Psychology
Eastern University
Master of Business Administration in Organizational Management: Business Analytics Concentration (enrolled)